Genomic Health
Genomic Health is leading in the precision medicine revolution to eliminate the "one-size-fits-all" approach to cancer treatment. Genomic testing helps a patient and their team of doctors make decisions about treatments that are right for them throughout the cancer patient journey.
My Role
I led the visual design and assisted with strategy, and UX for the project, with a focus on creating comprehensive design guidelines and effective data visualizations. My primary responsibility was to redesign existing print reports and adapt them into a responsive digital format optimized for desktop and tablet devices. Additionally, I collaborated with medical directors and patients through user research to ensure the design met real-world needs. The overarching goal was to empower doctors to engage in meaningful conversations and provide personalized care during challenging diagnoses, fostering better communication between doctors, patients, and their families.
2 Years
2 Interaction Designers
2 Visual Designers
Digital Reports
Print Reports
Documentation
We meticulously documented every aspect of the digital application and print reports, resulting in a comprehensive 300-page design language guide. This guide was the foundation for creating consistent screen layouts, graphs, legends, tiles, and buttons for breast and prostate cancer reports. Below are a few sample pages from this extensive document.
